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The Fundamentals of Direct Mail - Modem

from 1983​-​2002 by Larry Wendt

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Back in the day when the Internet just went AWOL from its boot camp beginnings as the ARPANET project for the US Department of Defense in the 1970s, Home Computing was pretty much a Wild West Show with the rapid spread of interconnectivity, and before the later development in 1993 of the World Wide Web along higher connection speeds (along with more powerful electronics) made commercialization a whole lot easier (along with computer viruses, Trojans, assorted malware, and scams) which also made the Internet more universal, pedestrian, but no longer all that special. In this earlier era, "home brew" clubs and specialized hobbyists stores popped up in areas where the technology was being developed, and which supported the off-duty professional engineers, and amateur high-school and college student enthusiasts who were "hot-rodding" what primitive, affordable systems that were available at the time to them, or else constructing their systems from "scratch", basic components, and writing software and applications which went way beyond email, games, address books, financial spreadsheets, word processors, recipe databases, and so forth, to explore the often idealized possibilities that the new technology suggested to have opened up to the world as a whole. It was a heady time full of imagination, hope, and wild enthusiasm. Much was the promise, myth, and hype that eventually however, slowly extinguished the need for Direct Mail and relegated its popularity to the slow backwaters of technology's past.

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from 1983​-​2002, released May 2, 2023

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WHY KEITH DROPPED THE S

In the liner notes of many 60s and 70s Rolling Stones releases, Keith Richards is named Keith Richard. Why did he drop the s?

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